16-19 June 2025 | Barcelona

CineEurope 2025 - 16-19 June
Online Schedule of Events

08.00 – 18.00 

Trade Fair & Meeting Room Registration (Exhibitors Only)

(Entrance B Foyer, Level P0)

 

 

14.00 – 18.00 

Convention Registration

(Entrance B Foyer, Level P0) 

07.30 – 18.00

Convention and Trade Fair & Meeting Room (Exhibitors Only) Registration

(Entrance B Foyer, Level P0)

 

08.00 – 09.00 

Breakfast

(Patio, Level P1)

Sponsors:

Comscore

Kelonik

Hosts:

Mike Viane, Senior Vice President & Head of Global Revenue, Comscore Movies

Pascal Mabille, KCS Business Development

 

09.00 – 12.00

CineEurope Business Sessions Presented by Boxoffice

(Room 116-117, Level P1)

Emcee:

Marine Suttle, Managing Director, Boost Division, Boxoffice

 

09.00 – 09.45 

Spotlight on Sweden

10.54 million inhabitants, 450,295 km², the land of Bergman, the Girl with the Dragon Tattoo, and 2017 & 2022 Palm d’Or Winner Ruben Östlund, 480 cinemas and 950 screens – join us to discover more about film & cinema in Sweden. What makes it different from other European territories? What are the current trends and challenges? Is there potential to increase admissions & box office? To improve the share of local content and how?

Moderator: 

Niels Swinkels, EVP & MD, Universal Pictures International

Presenters:      

Anna Croneman, CEO, Swedish Film Institute

Suzanna Holmqvist, CMO & Member of the Board,  Svenska Bio

Irene Lindblad, CEO, SF Studios

Per Mårtensson, Film Booking Director, Filmstaden, ODEON Cinemas Group

 

09.45 – 10.30

From Scroll to Screen : Turning Social Buzz into Box Office Sales 
In today’s digital world, platforms like YouTube, Meta, Instagram, TikTok and Snapchat aren’t just for promoting movies — they’re where moviegoing decisions are being made. This panel explores how these social ecosystems are becoming powerful engines for driving theater attendance, especially among Gen Z and Millennial audiences.
Forget traditional trailers and posters. This panel will explore how theaters of all sizes can start using social platforms to build local buzz, reach new audiences, and bring people back to the big screen — without needing big budgets or complex campaigns.
We’ll share simple ideas, real examples, and practical steps any theater can take to tap into social media — whether it’s working with local creators, sharing behind-the-scenes moments, or riding the wave of a viral trend.

Moderator:

Stan Ruszkowski, CEO, The Boxoffice Company

Presenters:

Mariano Otero, SVP of Business Development, Fever 

Adrien Chabel, CEO, Allociné

Carla Boyd, Senior Social Media & Content Marketing Manager, Cineworld Cinemas

 

10.30 – 10.45 

Coffee Break

(Room 116-117 Foyer, Level P1)

Sponsor:

PaperAirplane

Hosts:

Mike Polydoros, CEO            

Amanda Rufener, VP, Account Executive

 

10.45 – 12.00

CineEurope’s Executive Roundtable

While the Hollywood strikes had a lingering impact in the first half of the year, 2024 was marked by some record numbers. Disney’s Inside Out 2 became the highest-grossing animated film of all time and fastest to surpass the $1-billion benchmark globally – in just 19 days. The market was also fueled by local hits and the share for French-made films reached 44.4%, one of its highest levels ever. Italy saw the best summer of its box office history. 

    And in December 2024, the International and US markets recorded the third-highest grossing month since December 2019, generating a combined box office of $2.67 billion in the month, thanks to a strong and diverse slate on offer. At the same time, cinemas have continued to invest in the Big Screen Experience by upgrading their existing sites and opening new ones. 

    These two ingredients—a great slate and a great experience—are the key to cinematic success. In this high-level Executive Roundtable, leading figures from International and European exhibition and distribution will share insights on their markets and what they feel is needed to ensure continued success for the sector. What do audiences want to watch and how? How do we improve the slate, the experience?

Moderator:      

Sharon Reid, Director of Marketing and Partnerships, Cinema First

Panelists:         

Andrew Cripps, Head of Theatrical Distribution, The Walt Disney Company

Fernando Evole, VP Europe, Middle East & Asia, Cinépolis

Jane Hastings, CEO, EVT

Adon Quinn, CEO, Muvi Cinemas

Hugh Spearing, EVP Global Marketing & Distribution, STUDIOCANAL

 

09.00 – 12.00

Hospitality Lounge

(CCIB Foyer)  

Sponsor:

Gruvi

Host:

Lee Shelton, Director of Strategy, Exhibition

Ben Johnson, Founder and Head of Strategy

Oahn Nguyenova, Business Development Manager

Luis Nunez, Business Development Manager

 

12.00

Special Cava Toast provided by Pathé France

(CCIB Auditorium Foyer)

 

12.00             

Lunch

(CCIB Auditorium Foyer)

Sponsors:         

Christie Digital

4D E-Motion Lumma

Hosts: 

Rolando Rodríguez Partner and Board Member at Lumma LLC

Sean James, Executive Vice President, Global Sales & Service, Christie Digital

Adil Zerouali, Vice President of Sales, EMEA, Christie Digital

  

13.30

CineEurope 2025 Opening Ceremony

(CCIB Auditorium) 

 

Official Welcome:

Andrew Sunshine, Managing Director, CineEurope

 

Industry Address:

Phil Clapp, President, UNIC

Laura Houlgatte, CEO, UNIC

Breakout Distributor of the Year Award Presentation to Angel Studios
Accepted by Jared Geesey, Chief Distribution Officer 
Special Address to Delegation
The Enemy Isn’t AI or Streaming — It’s Holding On To Attention

As audience behaviour shifts and new technologies transform not only production but consumption, cinema’s greatest challenge isn’t actually AI or streaming — it’s staying relevant in an economy of infinite choice and fractured attention. In this opening keynote, we explore why theatrical must evolve beyond legacy assumptions of primacy and double down on its role as a launchpad for global IP, cultural resonance and long-term monetisation. Theatrical storytelling remains one of the few truly unifying cultural experiences — and this session examines how cinema can continue to create moments that matter, building emotional connection and commercial value in a fragmented landscape. It offers a clear-eyed perspective on how theatrical can reclaim its place at the centre of culture by adapting to what audiences need now, not what worked before.

Presenter: 

Adam Cunningham, Chief Strategy Officer, Allied Global Marketing

 

CineEurope Exhibitor of the Year Award Presentation

Pathé

Accepted by Jérôme Seydoux, President, Pathé Cinémas

 

Studio Spotlight on Lionsgate

 

15.30                   

Cocktail Reception
(CCIB Auditorium Foyer)
Sponsors: 
Sony Pictures Releasing International
Barco
Hosts:
Gerwin Damberg, EVP, Barco Cinema
Carl Rijsbrack, SVP Marketing, Product and Strategy, Barco
Serge Plasch, SVP Global Sales, Barco

 

16.30

Sony Pictures International Presentation

(CCIB Auditorium)

Presenters:

Steven O’Dell, President, International Marketing and Distribution

 

18.00             

CineEurope 2025 Opening Night Party

(Barco Room 111 & Terrace)

Sponsor: 

Barco

Hosts: 

Gerwin Damberg, EVP, Barco Cinema

Carl Rijsbrack, SVP Marketing, Product and Strategy, Barco

Serge Plasch, SVP Global Sales, Barco

07.30-18.00   

Convention and Trade Fair & Meeting Room Registration

(Entrance B Foyer, Level P0)

 

08.00-09.00 

Breakfast

(Patio, Level P1)

Sponsors:         

Comscore

Kelonik

Host:

Mike Viane, Senior Vice President & Head of Global Revenue, Comscore Movies

Pascal Mabille, KCS Business Development

 

09.00-10.15   

The Coca-Cola Retail Seminar

(Room 116-117, Level P1)

 

Unattended.  Unstoppable.  The Future of Cinema Retail.

Nick Gault introduces the 2025 Coca-Cola CineEurope programme with the Retail Seminar; building on last year’s Unattended Retail theme, the progression of frictionless is speeding ahead across a variety of businesses in leisure and beyond.

      Dominic Donylal, who leads the strategy and execution of Coca-Cola’s self-service solutions across 29 countries and 3 continents for Coca-Cola HBC, heads a superior panel of experts to share the impressive results and discuss what is required to deliver a successful frictionless cinema experience.  He will be joined by Hardy Meyer, Just Walk Out technology by Amazon; Jerome Morgen, Mars Snacking and Remco Kokkelink, Costa Coffee, to discuss getting the retail proposition right with equipment and technology solutions and brand and category propositions.  Apollo Kino run a progressive retail operation in the Baltics and Kadri Kaldma gives her thoughts on some of the opportunities and considerations unattended may offer.

      Come and join the discussion to explore why this is the chosen direction of travel for many retailers and how this could be good news for cinema exhibition and their guests.

Introduction:

Nick Gault, Senior Director, Away From Home Customers, Coca-Cola

Moderator:

Dominic Donylal, Head of Autonomous Retail, Coca-Cola HBC

Presenters:

Hardy Meyer, Head of Global Business Development, Just Walk Out technology by Amazon

Jerome Morgen, Senior Director Mars, Unattended Retail

Remco Kokkelink, Global Account Director, Costa Coffee

Kadri Kaldma,  Head of Business Development, Apollo Cinema Baltics

 

10.30

Universal Pictures International Presentation

(CCIB Auditorium)

Presenters:

Veronika Kwan Vandenbreg – President of Distribution

Niels Swinkels, EVP & MD

Julien Noble, President of Marketing

 

11.00-17.00

Hospitality Lounge

(CCIB Foyer)

Sponsor:       

Gruvi

Host:

Lee Shelton, Director of Strategy, Exhibition

Ben Johnson, Founder and Head of Strategy

Oanh Nguyenova, Business Development Manager

Luiz Nunes, Business Development Manager

 

11.00-1700 

CineEurope’s Opening Day on the Trade Fair Floor

(Exhibition Hall, Level P0)

 

12.30

Buffet Lunch

Sponsors:       

Universal Pictures International

CJ 4DPLEX

Hosts:

Paul Higginson, EVP EMEA Distribution, Universal Pictures International

Veronika Kwan Vandenberg, President of Distribution, Universal Pictures International

Niels Swinkels, EVP & MD, Universal Pictures International

Julien Noble, President of Marketing, Universal Pictures International

Jun Bang, CEO,  CJ 4DPLEX

Don Savant, CEO, CJ 4DPLEX Americas and Chief Business Officer

Bobbie Andrews, Managing Director EMEA, CJ 4DPLEX

 

13.15-14.45 

ICTA Focus Sessions and Member Presentations on the Trade Fair Floor

(Exhibition Hall, Level P0)

Produced by Jan Runge, ICTA

 

Repositioning The Cinema Value Proposition Through Streaming Technology

This session looks into how cinemas can use streaming to expand programming, enhance experiences, and create new revenue streams.

Moderator:      

Cathy Huis in ‘t veld-Esser, CTO, Gofilex (+ International Director, ICTA)

Presenters:       

Jess Richardson, Head of Production, National Theatre Live

Matt Aspray, CEO, Motion Picture Solutions

 

Driving Youth Attendance Through Creative Technology

Today’s media-savvy, tech-driven youth engage with social media, gaming, and creative technology – this session explores how cinemas and content creators can tap into these trends to bring them back to the big screen.

Moderator:      

Jan Runge, Jan Runge Consulting (+International Director, ICTA)

Presenters:       

Mikkel Hagedorn, CEO, Cinemataztic

Michelle Stevens, Studio Executive Director, Powster

Steven Clerima, Head of International Event Cinema, Kinepolis Group

 

A.I. And Audience Engagement In Cinema

This Masterclass will showcase different A.I. solutions developed to help operators drive attendance.

Moderator:      

Till Cussmann, VP Client Success, Vista Group (+ International Director, ICTA)

Presenters:       

Servet Mutlu, CEO, Planet Mutlu

Matthew Liebmann, Chief Product, Innovation Marketing Officer, Vista Group

Rob Lea, Head of Screen Content and Pricing, Vue Entertainment (UK and Ireland)

 

Quickfire ICTA Member Presentations will complement the ICTA Programme.

 
15.00-16.00           
Bubbles & Booze on the Trade Fair Floor
(Exhibition Hall, Level P0)
Enjoy a pint, unwind with a glass of wine, or celebrate opening day with your favorite Coca-Cola mixed cocktail!
Sponsor:
Coca-Cola
 

15.30-16.30

STUDIOCANAL Presentation
(CCIB Auditorium)

Presenters:

Hugh Spearing, EVP Global Marketing & Distribution

Jane Carter, SVP of Global Marketing Strategy

Antoine Grethen, Head of Global Distribution

 

16.30-17.00

Refreshment Break

(Auditorium Foyer)

 

17.00             

Warner Bros. Pictures International Presentation

(CCIB Auditorium)

Presenters:

Jeffrey Goldstein, President, Global Theatrical Distribution

Danielle Bekas, EVP, Int’l Theatrical Marketing

Charlie Coleman, EVP, Int’l Theatrical Marketing

Toby Tennant, SVP, EMEA Theatrical Distribution

 

18.30-20.00

Dinner Reception

(Auditorium Foyer)

Sponsors:

Warner Bros. Pictures 

ICE Theaters

Hosts:

Jeffrey Goldstein, President, Global Theatrical Distribution, Warner Bros. Pictures

Bill Damaschke, President, Warner Bros. Pictures Animation

Dana Nussbaum, EVP, Worldwide Marketing, Warner Bros. Pictures

Danielle Bekas, EVP, Int’l Theatrical Marketing, Warner Bros. Pictures

Charlie Coleman, EVP, Int’l Theatrical Marketing, Warner Bros. Pictures

Toby Tennant, SVP, EMEA Theatrical Distribution, Warner Bros. Pictures

                   

07.30-18.00

Convention and Trade Fair & Meeting Room Registration

(Entrance B Foyer, Level P0)

 

08.00-09.00 

Breakfast

(Patio, Level P1)

Sponsors:     

Cinemataztic

Comscore

Kelonik

Host:

Mikkel Hagedorn, CEO, Cinemataztic

Mike Viane, Senior Vice President & Head of Global Revenue, Comscore Movies

Pascal Mabille, KCS Business Development

 

09.00-10.00 

The Coca-Cola Inspiration Seminar

(Room 116-117, Level P1)

 

Reinvent Yourself.  Repeat.

Had you ever considered that Fuel Retailing might have some of the same challenges as Cinema Exhibition?  Possibly not.  But as cinema has home streaming, forecourts are now facing a future where consumers also have the options of where and how to choose to recharge and are needing to shift to reinvent their purpose.  Indeed, there has been consideration that cinema may be something they should consider on new EV sites.

      We have pleasure in welcoming Mark Wohltmann, thought leader and strategist and Director of NACS Global.  Mark, who travels the world extensively to serve NACS’ Convenience and Fuel Retailing members in more than 60 countries, will share how the convenience and petrol retailing sector has always evolved but now needs to totally pivot toward a future that is experience driven.

     Come and join us for a thought-provoking session hosted by Nick Gault, Senior Director Away From Home.  Oliver Delaney, Coca-Cola’s Senior Global Director for Convenience and Petrol, will also join the Q&A session with Mark as we explore the parallels between the 2 industries and look at cinema exhibition from a different perspective.

Moderator:

Nick Gault, Senior Director, Away From Home Customers, Coca-Cola

Presenters:

Mark Wohltmann, Director NACS|Global

Oliver Delaney, Senior Global Director, Convenience and Petrol, Coca-Cola

 

10.30             

Paramount Pictures International Presentation

(CCIB Auditorium)

Presenter:

Mark Viane, President, International Theatrical Distribution, Paramount Pictures

 

11.00-17.00

Hospitality Lounge

(CCIB Foyer)

Sponsor:

Gruvi

Host:          

Lee Shelton, Director of Strategy, Exhibition 

Ben Johnson, Founder and Head of Strategy

Oanh Nguyenova,  Business Development Manager

Luiz Nunes,  Business Development Manager

11.00-17.00

CineEurope Trade Fair & Luncheon

(Exhibition Hall, Level P0)
 Lunch served 12.30-13.45

Sponsors:     

Paramount Pictures International

Vista Group

Hosts:

Mark Viane, President, International Theatrical Distribution, Paramount Pictures

Georgia Culverwell, Global Head of Marketing, Vista Group

Matthew Liebmann, Chief Product, Innovation & Marketing Officer, Vista Group

 

13.15-13.45     

Presentation by Gruvi

Our Common Goal: Sell More Cinema Tickets

(Exhibition Hall, Level P0)

Will distribution and exhibition ever align on how to better utilise the wide ranging data at our disposal to better reach our audiences? That is the question at the heart of this executive roundtable discussion, which brings together expert voices from exhibition, distribution and social media. How can we unpack the challenges and opportunities of data utilisation in our industry? What information really needs to be shared to supercharge campaign effectiveness? And ultimately, what’s standing in the way of true collaboration? Join us for a candid conversation about aligning goals, unlocking the full potential of our audience data and collaboratively selling more cinema tickets.
Moderator:

Lee Shelton, Gruvi
Panelists:

Anny Schmit, Managing Director, Sony Pictures Releasing Belgium

Eric Meyniel, Chief Box Office Officer, Kinepolis

Emily Tantot, Marketing Science Partner, Meta

 

14.00-15.15

UNIC Focus Sessions on the Trade Fair Floor

(Exhibition Hall, Level P0)

 

AI & Cinemas

AI has become prevalent in film production, post-production, distribution, and localization and is now making its way into cinemas. Above all, AI can be a tool to make life easier for people, in generating content quickly, simplifying mundane tasks, and speeding up more complex processes as well as enabling better predictions of demand for films and concessions. Join us to learn more about how to make AI work for you in your cinema and some of the wider implications for the industry.

Presenters

David Hancock, Chief Analyst, Media and Entertainment, OMDIA

Eduardo Leal, Group Director of Screen Content, Vue

Clarissa Bergh, Managing Director, Lillehammer Kino

Dev Sen, Co-Founder & CTO, Cinelytic

UNIC People Programme: The War For Talents – How To Attract The Best In The
Industry.
The ultimate competitive advantage of any company lies in its people—which means you need to attract and retain the best. How do you make the workforce aware of the career
opportunities in the exhibition sector? What is your employment proposition and—crucially—how do you deliver it? We’ll answer these questions with very practical
examples to enable you to reflect on your employment strategy. Whether you’re looking to inspire the next generation of talent or strengthen your current team, this session will equip you with the tools to win the war for talent.

Moderator:     

Laura Houlgatte, CEO, UNIC

Presenters

Claudia Overath, Creator and project lead, KINO & ICH

Dee Vassili, Chief People Officer, Vue

Zarah Doyle, European Talent Director and PD UKI, Odeon Cinemas Group

Matt Davies, CEO, Hapus People

16.30

The Walt Disney Studios International Presentation

(CCIB Auditorium)

Presenters:

Andrew Cripps, Head of Theatrical Distribution

Lee Jury, Head of Studio Marketing – EMEA

Nick Rush, Head of Theatrical Distribution – EMEA

Rebecca Kearey, Head of Business Operations & International Marketing

 

18.30

Dinner Reception

(Auditorium Foyer)

Sponsors:
The Walt Disney Studios
Dolby Laboratories, Inc.
Hosts:              
Michael Archer, Vice President, WW Cinema Sales & Partner Management
Friedrich Deininger, Sr. Dir, Cinema Sales 
& Partner Management, EMEA

08.00-12.00

Trade Fair & Meeting Room Registration

(Entrance B Foyer, Level P0)

 

08.00-14.00

Convention Registration

(Entrance B Foyer, Level P0)

 

09.00-12.00

Breakfast on the Trade Fair Floor

(Exhibition Hall, Level P0)
Breakfast served 09.00-10.00

Sponsors:

Comscore

Kelonik

Host:

Mike Viane, Senior Vice President & Head of Global Revenue, Comscore Movies

Pascal Mabille, KCS Business Development

 

11.00-13.30

Angel Studios Presentation & Screening of SKETCH, in HDR by Barco

(CCIB Auditorium)

Presenters:

Jared Geesey, Chief Distribution Officer

Tom Molter, Consultant

 

11.15-11.30

Refreshment Break

(Auditorium Foyer)

 

14.00

A Toast to the 2025 Honorees

(116-117 Foyer, Level P1)

Sponsor:         

Cinerji Cinemas

 

14.30

CineEurope Awards Ceremony

(Room 116-117, Level P1)

Sponsor:     

Coca-Cola

Host:           

Nick Gault, Senior Director, Away From Home Customers, Coca-Cola

Emcees:     

Clarissa Bergh, Managing Director, Lillehammer Kino

Yit-Ching Lee, Senior Vice President Theatrical Distribution, EMEA, Paramount Pictures 

 

CINEEUROPE’S 2025 HONOREES

 

CineEurope and UNIC/Coca-Cola Retail Award               

Odeon Cinemas Group

Accepted by Martin Waller, Group Operations Performance & Development Director     

Pathé France

Accepted by Sabine Goldie-Auger, Directrice Retail

 

Comscore European Box Office Achievement Award

Walt Disney Studios for Moana 2

Accepted by Nick Rush, SVP Studio Distribution EMEA

 

UNIC Award of Achievement

Tomasz Jagiełło, CEO, Helios Poland; Co-founder Polish New Cinema Association

 

CineEurope Gold Awards

Pia Vornanen-Lundeborg, People Director, Northern Europe, ODEON Cinemas Group

Ravit DAVID, Head of Film Programming, Cineworld Israel, Bulgaria, Romania and Hungary

Geir Hammerø/Erik Jørgensen, CEO, Molde Kino/Fram Kino, Norway

Francesca Saviotti and Caterina Saviotti, Owners, Barberini Cinemas, Italy

Andrea De Candido, Head of Marketing, The Space Cinema, Vue Italy

Per Jakobsen, Project & Visual manager, Nordisk Film, Denmark

 

International Distributor of the Year

LEONINE Studios

Accepted by Fred Kogel, CEO and Bernhard zu Castell, Chief Distribution Officer

CineEurope Milestone Award

Kinopolis Management Multiplex GmbH

Accepted by Dr. Gregory Theile, Managing Partner

 

CineEurope 2025 Closing Reception

(Patio, Level P1)
Sponsors:        
Angel Studios
Christie Digital
Cinerji Cinemas
Hosts:

Jared Geesey, Chief Distribution Officer, Angel

Brandon Purdie, Executive Vice President, Head of Global Theatrical Distribution and Brand Development, Angel

Demond Bian, CEO of Cinity, Executive of China Film Technology Co., Ltd.

Huang Zhi, Direct Officer of China Film Administration